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K&N Engineering, Inc.
To Be Title Sponsor
For Top Developmental
NASCAR K & N Pro Series |
Official Release -
January 21, 2010
DAYTONA BEACH, Fla. – The National Association for
Stock Car Auto Racing (NASCAR) announced today that K&N
Engineering, Inc., will be the title sponsor for
NASCAR’s top developmental series, formerly known as the
NASCAR Camping World Series East and West, beginning in
2010.
The NASCAR K&N Pro Series will continue to crown
champions through separate schedules on the East and
West Coast. The seven-year agreement illustrates
NASCAR’s commitment to the grassroots foundation of the
sport.
“K&N is a company that epitomizes the spirit of
NASCAR,” said NASCAR Chairman and CEO Brian France. “The
developmental series are a tremendously integral part of
the past, present and future of NASCAR – from the great
champions throughout the years to the pipeline of
tremendous racers that have made their way up the NASCAR
ladder to our national series. Having a company with the
dedication to the sport and the automotive industry that
K&N does speaks volumes to the importance we place in
the series.”
The NASCAR K&N Pro Series encompasses NASCAR’s oldest
stock car series in the West, which dates back to 1954,
and the East that has evolved from the former Busch
North Series. It runs on a challenging combination of
speedways, short tracks and road courses, and the series
has made its mark throughout the years with tough
competition and exciting racing.
The Riverside, Calif.-based K&N Engineering is the
inventor and leading innovator of reusable cotton gauze
filter technology for automotive applications. K&N,
which has grown from a family-run business to a global
company, traces its involvement with NASCAR back to the
days of supplying parts for the NASCAR Sprint Cup Series
races at the old Riverside Speedway.
“We are thrilled to be the Official Developmental
Series Partner and sponsor of the NASCAR K&N Pro
Series,” said Steve Rogers, chief executive officer of
K&N Engineering. “Our roots in NASCAR go back to the
1970s and this feels like a partnership long overdue.
After supporting grassroots and professional racing for
decades, we love the idea of supporting a developmental
series that provides great racing excitement while
developing the top tier drivers of tomorrow.”
K&N will make its on-track debut as the series
entitlement sponsor at the 2010 NASCAR Toyota All-Star
Showdown – NASCAR’s prestigious postseason event which
has earned the moniker of the “Daytona 500 of
short-track racing.”
The event will be Jan. 29-30 at Toyota Speedway at
Irwindale (Calif.) and will air live on SPEED and SIRIUS
NASCAR Radio.
The all-star event brings together the variety of
talent that is the hallmark of the series – the top
up-and-coming drivers in NASCAR and the experienced
veterans who make the series their home.
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